Another smartwatch… But is it smart?
“Smartwatches again?” you might think. Oh yes, it’s not yet over. After the Pebble, Cockoo, Samsung there’s another contender. No, it’s not Apple. Not yet anyway. It’s LG!
The South Korean company is expected to introduce their newest smartwatch next week at the IFA in Berlin.
LG was so kind to “leak” some first photos and a video on YouTube which you can watch below.
So what do you think?
My first reaction was: “Wow, it’s round”. Really…. That’s so NEW, isn’t it. We haven’t had round watches for centuries, have we?
Now, let me tell you what’s wrong with all these smartwatches: They aren’t really smart.
When Apple came out with the iPhone, hailed as re-inventing the phone, they did one thing: They actually didn’t present a phone.
Yes, it could be used as a phone. But what they introduced was a pocket computer that can also be used as a phone.
Look back at 2007 and watch the design trends in the mobile phone industry. Every company out there produced mobile phones and put them in different cases, splashed on a different paint and used a different button design. The overwhelming trend was: the smaller the better.
Then Apple came along and said. You know what, you don’t want a phone. You want a powerful computer with internet connection and a touchscreen. Oh, and by the way, you can also use it as a phone.
And that’s what we now call the “smartphone”. Yes, you can also make calls. But honestly, I use my “phone” only 5% of the time for calling, the rest I’m writing emails, browsing the web, watching a video, reading the news, and communicate with friends.
So what’s the lesson here?
When you think about a new product like a smartwatch, don’t think about watches!
It won’t hurt when this new product can display the time. But most likely, consumers want to do something completely different with it. The only thing that it’ll have in common with a watch is that it’ll be worn around your wrist. But that’s all.
So please, companies out there, surprise us! Don’t be stuck with your thinking about a “watch”. It needs to be something different.