Great Design – It’s Time for Some Cool Sketches

Posted on 07/12/2011 by Chadanuch Pomankul

Now that the Product Analysis is done it’s time to start developing some cool concept ideas. The second stage among the five design stages is the one that someone without a design background would refer to as the actual “design”.

In this stage our designers follow the agreed design direction in the research part and develop a range of concepts for you to choose from.  This can also involve debating various preferred features of different concepts. Each concept considers the appearance, the engineering feasibility and the manufacturing feasibility.  No point presenting something that doesn’t work or can’t be made!

How many concepts do you need? Well, it depends. If your product is a mainstream consumer product with a considerable amount of existing competition, say an iPhone case, we recommend three to five concepts so you have a variety of designs to choose from.

But if your product is a completely new innovation, two or three concepts is enough and it is more effective to spend time developing the idea further.

The concept design stage takes around two to six weeks, depending on the product’s complexity and the turn around time on your decision-making. At the end, you will receive a presentation with amazing concepts. They’re so beautiful, they’ll make you cry!

At DETEKT we take pride in our Design to Manufacturing approach.

What does that mean for you? If you go with a Design House outside Asia the chances are high that you’ll get some brilliant design done however when it comes to manufacturing in China – oh dear!

Design Houses outside Asia are often not aware what can be done here. At DETEKT we are. What we design can be manufactured here. Our engineers live here and have many years experience working with local manufacturers. And, to be sure that your design won’t end up as just being a nice idea we involve our engineers at a very early stage in the design process. Typically, what you see in the concept design stage has been reviewed by them to ensure it meets typical engineering principles and is ready to be produced here in Asia.

But before we can start the machines, it’s time to go for the real challenging part – the engineering!


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