I have to admit I love potato salad. And sausage salad. Maybe that’s due to growing up in Southern Germany. I just love that stuff. But I haven’t thought about doing a Kickstarter campaign. Until now….
If you’re following the “Web 2.0 news”, i.e. outrageous stuff happening out there you surely haven’t missed this story. It has been covered on all major technology sites.
If you haven’t, here’s a quick summary: Someone started a Kickstarter campaign to make potato salad.
Yes, potato salad.
By the way, if you haven’t heard about Kickstarter here’s a quick explanation: Kickstarter is a crowd-funding platform on the internet where creatives, artists, inventors can present their projects asking users to fund their ideas. If you like the project, you can fund it. Just pay via your credit card, done. Depending on the project, you will receive something in return.
But back to Potato salad. What happened? And why is it a big deal?
To understand the repercussions of a Potato salad campaign, let’s go back in time.
In the early days, Kickstarter was mainly used for artistic projects. A band asked for funding to record a song. An artist needs funds for his latest piece of art, etc.
Soon after though, Product Development entered the scene.
Developing a product can be a costly exercise. First, you need to finance the development. Then you need to finance your first production run including setup costs. Inventors saw Kickstarter’s potential for financing their ideas.
At DETEKT we worked with many clients that got funded through Kickstarter allowing them to turn their idea into reality.
Many really cool projects got financed through Kickstarter, reaching amounts exceeding USD 100,000 and even 1,000,000.
About a year ago, things changed at Kickstarter.
The company experienced some bad press as some projects were a scam. The project creators just disappeared after collecting the money without delivering the promised returns.
As a result, Kickstarter suddenly tightened their rules in an effort to wipe out scam projects.
We experienced this ourselves.
One of our clients was refused on Kickstarter as the product prototype in the video didn’t seem to fulfill all the promises he claimed in the product description. We got involved and explained to Kickstarter that this prototype is the first in a series, focusing on the core functions. That’s a normal procedure during Product Development.
Still, Kickstarter was adamant and the project was refused again.
It seems (and that’s pure speculation on my part) during this turnaround Kickstarter lost business to competitors such as IndieGoGo, who always had a somewhat more liberal attitude towards accepting projects.
Not long ago, Kickstarter changed it’s strategy and allows basically all projects as long as it’s in compliance with the law.
Is that good? Or bad?
I guess it really depends from what perspective you look at it. We at DETEKT Design previously had high hopes that Kickstarter would become a serious alternative to traditional financing for Product Development and production.
Whether allowing Potato Salad Campaigns really helps to fulfil that goal we don’t really know. On the one hand, it’s now easier to start your own campaign. On the other hand, it will be harder to stand out of the crowd. To stand out, you really need to have a great idea. Or a really insane one.
Now, my dear readers, please excuse me. I need to leave.
I need to think about sausage salad…..