What it takes to be a Product Innovator – Commitment!

Posted on 07/04/2016 by Daniel Roney


Last week we spoke about the three qualities that we believe critical in the make up of a Product Innovator. This week we are back to provide a deeper perspective on the quality we call Commitment.

In the context of a Product Innovator this quality is a must and something that can’t be overlooked.

Developing something new and bringing it to market is by no means a smooth ride. You need to identify a need in the market, develop a product to meet this need and then educate the market on the value you have created. Just like anything in life, if it were easy everyone would do it!

Product Innovators understand this and are prepared to work through this exciting and rewarding pathway. Continuously learning as they go and re-evaluating as they edge closer and closer to a market-ready product.

At Detekt we get the opportunity to work with Product Innovators from all over the globe and after 3 to 6 months we have noticed their pattern of behavior regarding commitment becomes very clear. You might wonder though ‘can we determine this quality from the beginning?’ Well the answer, in most cases, is ‘yes!’

We are always talking to people who want to develop a new product. We have learnt there is a strong distinction that sets Product Innovators apart in terms of Commitment. It’s not a black and white criteria however it is a relative factor that helps to judge this quality.

At the end of the meeting we ask ourselves, ‘Are they a person that has a solution for every problem or are they someone that has a problem for every solution?’ One example of how we can determine this is we have found that Product Innovators are often people that move quickly from the ‘problem identification’ step to ‘problem solution’ step during conversation. This behavior indicates that they are keeping an end-goal perspective on what they are doing, showing their inherent commitment to achieving success.

For any questions or discussions about our findings go ahead and get in touch.

For readers that are interested in this pathway and would like to assess yourself and your level of commitment we suggest answering these three questions:

1. Are you ready to find solutions to challenges that arise unexpectantly?
2. Are you ready to re-evaluate and pivot your innovative product throughout the process?
3. Are you ready to trust your own ability to lead this exciting process?

If you can answer ‘yes’ to these questions then from our experience you are in an excellent position to lead the development of an innovative new product.